How to Use Stan Store for Your Coaching Business (Simple 2026 Guide) | Podcast Ep.55
Is Stan Store a Good Platform for Coaches
If you’re looking for a simple platform to run your online coaching business — without tech overwhelm, clunky systems, or juggling 10 different tools — I want to introduce you to the platform I personally use in my business: Stan Store.
I’ve tested a lot of tools over the years (including some of the big-name platforms), and Stan Store is hands-down the simplest, fastest, and most flexible system I’ve found for coaches who want to get up and running quickly — without drowning in backend setup.
In this guide, I’ll walk you through:
What Stan Store actually is
What you can use it for as a coach
Why I personally love it
Who it’s best for (and who it’s not for)
How it compares to other platforms
Whether it’s worth trying in 2026
If you’re a new or growing coach who wants clean systems that support a calm, life-first business — this one’s for you 🍃
LISTEN NOW ON
APPLE PODCASTS | SPOTIFY | OTHER PODCAST PLATFORMS
What Is Stan Store?
Stan Store is an all-in-one platform that allows you to:
Sell coaching sessions
Host digital products and courses
Take payments
Book calls
Deliver content
Run simple automations
Host a community
All from one dashboard.
It’s grown quickly in the creator space and is now gaining traction in the coaching industry (especially after Steven Bartlett invested in the company). But what really matters isn’t the hype — it’s how practical and easy it is to actually use.
Stan Store replaces many separate tools you’d normally need to run an online coaching business.
What You Can Use Stan Store For as a Coach
Here’s what you can do inside Stan Store:
Sell Coaching Sessions
Offer free or paid discovery calls
Take payments via Stripe or PayPal
Automatically send confirmation + reminder emails
Sync bookings directly to your calendar
Host Courses & Programs
Upload videos and documents
Organise modules and lessons
Control access for clients
Deliver onboarding automatically
Sell Digital Products
PDFs, workbooks, templates, mini-courses
One-time payments or payment plans
Discount codes and upsells
Run Webinars & Group Calls
Sell access to live sessions
Deliver replays and resources
Manage participants in one place
Host a Community
I host my signature program community inside Stan Store.
Clients can:
Access all their purchased products
Ask questions
Share wins
Join group calls
Stay connected in one dashboard
This replaces tools like Circle or Skool.
Simple Automations
Automated onboarding emails
Terms & conditions at checkout
Currency selection
Tax settings
Optional auto-DMs for Instagram (similar to ManyChat)
What Stan Store Replaces in Your Tech Stack
Stan Store can replace:
Kajabi / Teachable → course hosting
ThriveCart / Stripe checkout tools → payments
Calendly → booking calls
ManyChat → simple DM automations
Circle / Skool → community hosting
Basic email automations
Instead of managing 5–7 different platforms (and integrations), you can streamline everything into one system.
For many new coaches, this massively reduces:
Tech overwhelm
Monthly software costs
Setup time
Decision fatigue
Why I Personally Love Stan Store
I’m fairly tech-savvy — but I have very little patience for tools that are complicated for no good reason.
What I love about Stan Store:
✔ Fast setup – You can launch products quickly
✔ No steep learning curve – Very intuitive
✔ Clean interface – Not clunky or confusing
✔ Reliable – I haven’t experienced glitches
✔ Flexible – Works for many types of offers
✔ Scalable – Grows with you
✔ Low friction – Easy for clients to buy and access
Compared to platforms like Kajabi (which many people love), Stan Store feels much lighter and simpler. There’s less backend setup, fewer technical hoops, and faster execution — which is exactly what most new and growing coaches actually need.
Who Stan Store Is Best For
Stan Store is a great fit if you:
✔ Are a new or early-stage coach
✔ Want to launch quickly without tech overwhelm
✔ Prefer simple systems over complex setups
✔ Sell coaching, programs, or digital products
✔ Want everything in one place
✔ Value speed, ease, and flexibility
✔ Don’t want to invest weeks learning a platform
You could technically run your entire business without even having a website if you wanted to — just using your Stan Store storefront.
When Stan Store Might NOT Be the Best Fit
Stan Store might not be ideal if you:
❌ Need extremely advanced custom automation
❌ Run a very large enterprise-style course platform
❌ Require heavy custom coding or integrations
❌ Want highly complex funnels built inside your platform
For most coaches though — especially in the first few years — this level of complexity simply isn’t necessary.
Simple systems support sustainable growth.
Payments, Pricing & Flexibility
Inside Stan Store you can:
Accept payments via Stripe and PayPal
Offer payment plans
Use discount codes
Add upsells
Enable Afterpay (great for accessibility)
Choose your selling currency
Handle tax settings
This gives you the same selling power you’d get from tools like ThriveCart — without needing extra software.
Can You Grow Out of Stan Store Later?
Yes — and that’s okay.
One concern people often have is:
“What if I outgrow this later?”
My view:
Stan Store is so quick to set up that you’re not heavily invested in complex backend systems.
If you ever choose to migrate later, it’s not a painful rebuild.
Many people actually stay on Stan Store long-term because it continues to meet their needs.
Start simple. Let your business evolve naturally.
Is Stan Store Worth Trying in 2026?
If you’re building a coaching business and want:
Less tech stress
Faster momentum
Cleaner systems
Lower overhead
More focus on coaching (not admin)
Then yes — Stan Store is absolutely worth exploring.
(affiliate link).
If you have questions or want a behind-the-scenes walkthrough of how I use it in my business, send me a DM on Instagram @leonie.businesscoach.
If there’s enough interest, I may even run a small workshop to show you exactly how it works.
Want More Support Building a Simple Coaching Business?
If your goal is to:
Create a clear offer
Set up simple systems
Attract aligned clients
Build a calm, life-first business
You’ll love my free 1-Page Client Attraction Blueprint + Mini Training.
Hey There, I’m Leonie
I’m the girl who can’t sit still and loves a good life pivot. Ex-architect turned business owner turned business coach, and a UK expat living in New Zealand. I’m also a travel lover, recovering perfectionist, and life-first advocate. Here, I share simple, spacious strategies to help purpose-led coaches and experts launch, grow, and scale businesses that actually feel fun to run.
THE SPACIOUS BUSINESS BLUEPRINT
Discover the simple 1-page, 7-step roadmap to attract consistent coaching clients, create a spacious strategy, and build a business that works for your life — without the hustle or overwhelm.
