Grow Your Coaching Business in 2026: The Simple 3-Phase Strategy | Ep.68
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Grow Your Coaching Business in 2026: The 3-Phase Strategy for Sustainable Success
If growing your coaching business feels more complicated than ever, you’re not alone.
What worked even a year ago isn’t cutting it — and if you’ve been told to “just post more on social” or hustle harder, you’re probably feeling burnt out and stuck.
Here’s the truth: You don’t need more tactics. You need a simpler, smarter strategy.
In this post, I’m walking you through my updated 3-phase framework for coaches who want to grow a purpose-led, life-first business in 2026 — without overcomplicating things.
Whether you're signing your first clients or looking to scale, this approach will help you focus on what actually moves the needle.
Why Growing a Coaching Business Might Feel Hard Right Now
Let’s name it: the online coaching space has changed.
Social media is noisier than ever
Audience growth is slower (especially without ads)
AI-generated content is everywhere
Old passive income promises just don’t work without a solid foundation
Many new coaches get stuck trying to grow their followers instead of their business. And they’re building funnels and freebies before they’ve nailed what actually matters: their message, offer, and ability to connect with real humans who are ready to work with them.
The Life-First Coaching Business Strategy: Launch → Grow → Scale
Phase 1: Launch
Your focus here is simple: sign your first 5–10 clients and validate your offer.
Focus on:
Getting clear on your niche, messaging & transformation
Creating a simple, high-converting offer
Making real connections (not just collecting followers)
Learning to sell with confidence (not scripts)
Skip:
Funnels
Complicated freebies
Fancy automations
This is about clarity, not complexity. Your only job is to learn what works to attract, nurture, and convert — in the simplest way possible.
If you’re in the phase The Launch Kit was designed for you!!
Check it out 👉👉here
Phase 2: Grow
Once you’ve signed a few clients and built confidence in your offer, you’re ready to create repeatable systems.
Focus on:
Strategic visibility
A high-value lead magnet
Simple automations and email nurture sequences
Low-effort discovery systems (like evergreen calls or DMs)
You’re now building a more sustainable engine — one that attracts clients and grows your audience while you’re coaching or living your life.
Phase 3: Scale
This is where you can add leverage (if that aligns with your goals)
Focus on:
Packaging your proven process into group programs, courses, or masterminds
Using social proof to build trust faster
Expanding your audience with intention (ads, partnerships, SEO)
Honing your marketing and messaging to support more impact
Scaling isn’t about doing more — it’s about doing the right things more strategically, with scalable systems behind them.
Why You’re Not Behind (Even If You Feel Like It)
A lot of coaches look at others launching group programs or building big audiences and feel like they’re behind. The truth? They’re often skipping steps — and burning out because of it.
There’s nothing wrong with starting slow if it means you're building something you actually love that’s going to last.
And no, you’re not “less than” if you’re still figuring things out — you’re just in your launch phase, and that’s exactly where you’re meant to be.
Ready to Start Your Launch Phase the Smart Way?
If you’re in the early stages and want support signing your first clients without spinning your wheels, The Launch Kit was designed for you…
Hey There, I’m Leonie
I’m the girl who can’t sit still and loves a good life pivot. Ex-architect turned business owner turned business coach, and a UK expat living in New Zealand. I’m also a travel lover, recovering perfectionist, and life-first advocate. Here, I share simple, spacious strategies to help purpose-led coaches and experts launch, grow, and scale businesses that actually feel fun to run.
THE SPACIOUS BUSINESS BLUEPRINT
Discover the simple 1-page, 7-step roadmap to attract consistent coaching clients, create a spacious strategy, and build a business that works for your life — without the hustle or overwhelm.
