The Life-First Coaching Business Playbook
(Formerly The Launch Kit)
For ambitious, purpose-led coaches ready to build a business that supports their life — not consumes it.
A clear 4-step roadmap to clarify your positioning, craft a magnetic offer,
and build a calm, repeatable, marketing and sales system,
so you can confidently sign aligned clients
without hustle, burnout, or the social media grind.
Clear direction. Calm confidence. Real-life execution.
You’re here because…
You’re ambitious, purpose-led, and ready to build a coaching business that gives you freedom and fulfillment.
Maybe you’re:
at the beginning and want to prioritise what will actually move the needle from day one
or you’ve been building, showing up, and taking action - but the results aren’t matching the effort you’re putting in
Either way, you’re done guessing - and ready for a clear way forward.
But instead of real progress, you’re finding yourself:
Doing a lot… without feeling like any of it is truly compounding.
Second-guessing what to focus on next — and wondering if you’re missing something important.
Pouring precious energy into showing up, posting, planning, tweaking — with no consistent traction yet
Feeling capable and committed, but frustrated without a clear path forward you trust
Wondering how other coaches seem to make this work without burning themselves out
And meanwhile…
your dream clients are still waiting for you.
The truth is…
In this phase, you don’t need:
❌ A huge social media following
❌ A perfect logo, brand shoot, or fancy website
❌ Ads, funnels, or complicated marketing
❌ To hustle yourself into burnout
What you do need is:
✨ A clear, focused plan of action - so you know exactly what to work on now
✨ A proven way to package your skills into a compelling coaching offer that’s easy to sell
✨ Messaging that attracts the right people and gets them leaning in
✨ Structures that support calm, confident leadership
✨ Direction - so your effort starts compounding instead of draining you
That’s exactly what you’ll build inside
The Life-First Coaching Business Playbook
Introducing:
The Life-First Coaching Business Playbook
A complete, step-by-step framework to help you clarify your strategy, position your offer to stand out, and start signing clients and coaching with confidence -
in a way that fits your life and energy.
This isn’t about giving you more to do.
It’s about giving you the right things to do - in the right order - with the tools and support to implement them with ease.
Move quickly, or take it step by step.
You’ll have unlimited access, so you can build at a pace that fits your life.
The Life-First Foundations Framework
STEP 01: STRATEGY
Dial in your niche, offer and positioning so your business has a clear, solid base to grow from.
A clear 4-phase process to build the business structures that will set you up for growth.
STEP 02: SOCIALS
Create a sustainable, effective visibility system that supports your business.
STEP 03: SALES
Adopt a simple, connection-first sales process that converts clients without pressure.
STEP 04: SYSTEMS
Put the right systems in place so your offers run professionally & your business runs smoothly.
Let’s break it down:
Module One:
STRATEGY: Dial in your niche, messaging, and coaching offer.
You’ll define exactly who you help, what problem you solve, and how to package your skills into a compelling offer that people want to invest in.
By the end of this phase, you’ll have:
a clearly defined niche
a strong, outcome-led offer
messaging that makes it obvious why you and why now
So when you show up, your audience knows exactly why they should pay attention.
Module Two:
SOCIALS: Set up your brand, profile, and content system so you stand out online.
Create a clear, professional presence and learn how to show up consistently — without cringing, overthinking, or spending hours creating content.
You’ll build a simple content system that supports connection and clarity.
Tailored for Instagram, but easily applied to whichever platform you choose to grow your audience.
Module Three:
SALES: Adopt a simple, connection-first sales process to sign clients with confidence.
Learn how to invite people into your work without ever feeling pushy or salesy.
You’ll focus on:
simple, sales-generating activities
clear invitations and conversations
confident sales calls using my SUIT Discovery Call Method
So selling feels natural — and aligned clients can say yes with ease.
Module Four:
SYSTEMS: Deliver a polished, professional client experience from day one.
Set up smooth onboarding and simple client systems that make your business feel organised and trustworthy - without tech overwhelm.
You’ll create an experience that reassures clients and supports you to deliver with confidence.
Meet your Coach
Hey, I’m Leonie, ex-architect turned business owner turned business coach
(plus a mama, foodie, travel lover, and podcast addict).
After five years running my own consulting business, I began coaching entrepreneurs on strategy, systems, and clarity, helping them build businesses that worked with their lives, not against them.
As I worked with more and more coaches, I noticed the same pattern again and again:
Talented, passionate experts, prepared to take action,
but unsure where to focus to turn their efforts into real results.
Not because they weren’t capable,
but because they didn’t yet have a clear, aligned way to build without the hustle.
So I packaged the exact process I used myself into the Life-First Coaching Business Playbook.
a clear, supportive framework to help you get focused, sign clients,
and build your coaching business with confidence.
Because I believe your business should create freedom, fulfillment, and income,
and I’m here to help you build it that way. 🧡
What’s inside the program:
When you join The Playbook, you’ll move through the four steps at your own pace, always knowing exactly what to focus on next.
You’ll have unlimited access to the full program, including all future updates.
Here’s what’s waiting for you inside:
✨ Step-by-step video modules
Bite-sized, practical trainings that walk you through each phase -from clarity to clients - designed to fit into real life.
✨ Done-for-you templates + AI prompts
Swipe-and-edit templates for messaging, content, sales conversations, onboarding, and more — plus AI prompts to speed up clarity and execution.
✨ Workbooks & checklists
Stay focused and organised with clear guidance on exactly what to do and when — no more wondering if you’re missing something.
✨ Plug-and-play resources
Including a 1-page website template, content templates, sales guides, onboarding systems, and a client dashboard — so you appear polished and professional from day one.
By the end you’ll have…
A clear niche & irresistible offer you feel confident putting into the world.
Magnetic messaging that makes it easy to talk about what you do without second-guessing
A professional online presence — with a simple conversion optimised website, a compelling social profile, and brand identity that help you stand out
A sales system you trust — including action plans, templates and the SUIT Discovery Call Method so you can invite and sign clients without feeling salesy
A smooth onboarding process that makes your new clients feel supported and reassured from the very first step
The confidence of being set up for predictable clients and steady income — with a clear, confident base you can grow from.
Your Questions, Answered
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Yes. The Launch Kit is designed to help you clarify your niche, offer, and messaging — you definitely don’t need to have it all figured out beforehand.
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Absolutely. You don’t need a large following to sign clients. The Launch Kit focuses on clarity, connection-first marketing, and simple sales strategies that work at any audience size - even if you’re starting from scratch.
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If you want to move through the Launch Kit in around 30 days, plan for 8–10 focused hours per week. With lifetime access, you’re free to move at a pace that fits your life and energy.
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They’re different — and designed for different levels of support.
The Launch Kit gives you the complete, step-by-step system to implement independently, at your own pace.
My Launch 1:1 container is for coaches who want hands-on support, faster execution, and done-with-you guidance throughout the process.A small number of Launch 1:1 spots are available separately.
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The Playbook is hosted on Stan Store, which is simple and easy to navigate.
You’ll use a handful of widely used tools as you implement (Google Workspace, Canva, and Instagram or your chosen platform), and I walk you through everything step by step with templates, guides, and examples.
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Once you sign up, you’ll get immediate access to the Launch Kit so you can start with the Strategy module right away.
From there, you’ll move through the four steps at your own pace, with clear guidance on what to focus on next — so you’re never left wondering “what should I be doing right now?”
You’ll also have lifetime access, so you can revisit the framework whenever you need clarity or a refresh.
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You’re covered by a 7-day money-back guarantee. If it’s not the right fit, just email me within the first 7 days and you’ll receive a full refund — no awkward conversations.
Your Investment:
What You Get Inside The Life-First Coaching Business Playbook:
A clear, step-by-step framework to launch with confidence
Bite-sized video trainings that tell you exactly what to focus on
Done-for-you templates and prompts to speed up clarity and execution
A clear sales process and frameworks to sign clients without pressure
Client onboarding systems so you feel professional from day one
Unlimited access, so nothing feels rushed
Everything you need to get organised, feel confident, and move forward with momentum — in a way that fits your life.
This is for coaches who are ready to stop circling — and start building with intention.
Payment Plan
$159 USD x 4 (Monthly Payments)
Pay in Full & Save
$597 USD
You could see your investment back in as little as 1 month — and, more importantly, you’ll walk away with a repeatable plan to keep signing clients again and again in a way that feels aligned and sustainable.
So — is this for you?
The Life-First Coaching Business Playbook is for you if:
You’re willing to take action once you have clarity
You want to build this properly, whether you’re just starting or already in motion
You value structure, simplicity, and follow-through
You want a business that fits real life
This is not for you if:
You’re looking for shortcuts without implementation
You want advanced scaling, ads, or team-building strategies
You’re not ready to follow a step-by-step framework
My Guarantee
I’m so confident this program will give you the clarity, structure, and tools you need to move forward - but I also know investing in yourself and your business can feel like a leap of faith.
That’s why I offer a 7-day money-back guarantee.
If you join and realise it’s not the right fit, simply email me within the first 7 days and you’ll receive a full refund - no awkward conversations, no hard feelings.
Investing in your business should feel aligned, not stressful.
Shaila Contractor - Menopause Wellness Coach
“Before I met you, I felt completely lost. I knew what I wanted to achieve, but I had no idea where to start. You were the answer to my prayers… you provided me with a clear structure and framework and the tools you gave me were exactly what I needed.
I was overwhelmed and going down a rabbit hole, but now I feel empowered and focused.
I am buzzing with confidence now… I have so much more clarity on the path I'm walking.”
Let’s make it happen
Launching your coaching business doesn’t have to feel overwhelming or complicated.
You don’t need to chase likes, post constantly, or try to look perfect.
What you do need is:
a clear offer
the right words to share it
and a simple plan that shows you exactly what to do next
And that’s exactly what you’ll create inside the Life-First Coaching Business Playbook.
Ready to build your coaching business in a way that feels simple, spacious, and sustainable?
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