The Life-first Coaches Launch Plan
For ambitious coaches ready to sign dream clients on repeat
- and build a business based on simplicity, impact & freedom.
The complete roadmap to Launch & Validate Your Standout Signature Coaching Offer - so you can grow with clarity, confidence and cash flow.
Imagine this…
You’ve got a coaching offer you’re genuinely excited to sell.
Your dream clients “get it” straight away and can’t wait to work with you.
You’re booking calls and signing clients without second-guessing every move.
No more wondering if your offer will land.
No more wasting hours creating social posts that lead nowhere.
No more trying to keep up with strategies that feel overwhelming.
Instead -
a simple, proven pathway to launch, market, and sell your signature offer
- and build the foundation for a life-first coaching business.
You’re here because…
You know you’re a great coach. You’ve seen the impact your work has.
But right now, business feels messy, scattered, or like a never-ending hustle.
You might be:
Selling a mix of offers without one clear flagship program.
Over-delivering and reinventing the wheel with every client.
Struggling to attract fully committed, ready-to-invest clients.
Experiencing feast-and-famine months because there’s no repeatable sales system.
What you really want is simple:
➡︎ A business that feels easy, doable, and aligned
➡︎ Marketing that actually works — without burning yourself out
➡︎ A repeatable way to sign clients with confidence, clarity, and consistency
You’re ready to become known for one high-converting offer, sell it on repeat, and finally free up your time and energy while growing your income and impact.
The truth is…
Many coaches plateau in the early growth stage because they’re still operating like they’re in start-up mode - trying to do everything and stuck in “busywork” that doesn’t move the needle.
Without a clear offer, compelling messaging, and a simple sales plan…
❌ Marketing feels scattered and exhausting
❌ Sales feel awkward and unpredictable
❌ Income remains inconsistent
The good news?
With the right strategy you can:
Create a signature coaching offer you feel confident and excited to sell - and your clients can’t wait to join.
Market it in a way that feels simple, sustainable, and effective
Sell with confidence (and without the ick).
Start signing aligned, dream-fit clients into your signature offer - all within 8 weeks.
And here’s the truth:
Signing consistent coaching clients doesn’t require a huge audience, dancing on reels, or endless posting every day.
It comes down to four key foundations:
Nailing your niche so dream clients instantly recognise you’re the coach for them.
Crafting clear messaging that makes people think, “This is exactly what I need.”
Creating a signature offer you’re excited to sell (and clients can’t wait to buy).
Having a simple sales system that feels sustainable — and actually works.
And that’s exactly what we build inside…
The Life-first Coaches Launch Plan
The step-by-step roadmap to launch, market and sell your standout signature offer, attract your perfect-fit clients, and sign them with confidence.
Here’s how we do it:
The Life-first ACES Framework
A proven 4-step process to get your signature offer out into the world, validated, and selling confidently.
01 ATTRACT: Nail your niche & position your brand
02 CONNECT: Craft magnetic messaging
03 ENLIGHTEN: Create your irresistible signature offer
04 SELL: Master authentic, feel-good selling
Let’s break it down:
Module One:
ATTRACT: Nail your niche & position your brand
Using my 5-Lever Niching Framework you’ll refine your unique, profitable niche and positioning
so you stand out in your space, attract the right people, and become recognisable for the transformation you deliver.
Module Two:
CONNECT: Craft magnetic messaging
You’ll create messaging that has people saying “she’s in my head” and “this is exactly what I need.” You’ll finally feel confident creating content that actually gets results
- no more second-guessing, just clarity on what your dream clients need to hear (and feel) before they’re ready to work with you.
Module Three:
ENLIGHTEN: Create your irresistible signature offer
Using my 6F Offer Formula, you’ll package up your skills and expertise into a high-value offer that attracts dream clients, makes selling feel easy, delivers results, and feels amazing to deliver.
Module Four:
SELL: Master authentic, feel-good selling
Discover a simple sales system that feels natural and aligned.
No scripts. No pushy tactics. Just real, confidence-building conversations that lead to “yes” from the right people.
Go from sales call anxiety to feeling genuinely excited and confident when bookings pop up in your calendar.
Meet your Coach
Hey, I’m Leonie — ex-architect turned business owner turned business coach (plus a mama, foodie, travel lover, and podcast addict).
After 5 years running my own consulting business, I started coaching other business owners on strategy, systems, and productivity - helping them create more efficiency so they could focus on the work they loved most.
But as I worked with more coaches, I kept seeing the same thing again and again:
They were talented experts making real change in their clients’ lives, but struggling to build consistency and predictability in their business.
That’s when I created the Life-first ACES Framework - my unique 4-phase method to help coaches nail the fundamental foundations of their business and build a signature offer that stands out and sells.
Because I believe your business should give you freedom and make you money - and I’m here to help you build it that way.
What’s inside the program:
Video modules walking you through each step — making the entire process simple, actionable, and easy to follow
Done-for-you templates + AI prompts for messaging, content, emails, sales calls, and more - so you’re never staring at a blank page
Workbooks & checklists so you know exactly what to do and when
Live group coaching calls for 12 months — get feedback, troubleshoot, and stay on track
Private community for 12 months — for daily support, connection, and accountability
When you join The Life-first Coaches Launch Plan, you get:
By the end you’ll have…
A signature offer you’re proud of (and excited) to sell
Messaging that makes your dream clients say “this is exactly what I need”
A sales process that feels simple, doable and actually works
Aligned paying clients - and clarity to grow your business without the burnout
Your Investment:
12 Months of Group Coaching Calls – Stay on track, troubleshoot, and get feedback ($1,800 value)
Step-by-Step Video Modules – Clear, actionable training to launch your signature offer ($1,200 value)
Done-for-You Templates & AI Prompts – Save hours with ready-to-use scripts and tools ($800 value)
Private Community Access (12 months) – Support + accountability daily ($600 value)
Total Value: $4,400+
Payment Plan
3 X $695 NZD
Pay in Full & Save
$1,995 NZD
You could see your investment back in as little as 2 months — and, more importantly, you’ll walk away with a repeatable plan to keep signing clients again and again in a way that feels aligned and sustainable.
So — is this for you?
This is for you if:
You’re a coach ready to grow with a signature offer you feel confident and excited to sell
You want a simple, proven process - no fluff, no busywork
You’re ready to take action and implement
You want support, feedback, and accountability so you can make big moves - fast
Shaila Contractor - Menopause Wellness Coach
“Before I met you, I felt completely lost. I knew what I wanted to achieve, but I had no idea where to start. You were the answer to my prayers… you provided me with a clear structure and framework and the tools you gave me were exactly what I needed.
I was overwhelmed and going down a rabbit hole, but now I feel empowered and focused.
I am buzzing with confidence now… I have so much more clarity on the path I'm walking.”
Let’s make it happen
Your business doesn’t need to feel hard.
You don’t need to spend all day on social media.
You just need the right offer, the right words, and the right plan
- and that’s exactly what you get inside this program
Ready to make business feel simple, spacious, and sustainable?
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