3 Offer Mistakes That Put Clients Off (And How to Fix Them) | Ep.63
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3 Coaching Offer Mistakes Blocking Consistent Clients (and How to Fix Them)
Are you showing up online, creating content, and doing all the things — but still not signing clients consistently?
Here’s the truth: it might not be your marketing strategy holding you back.
Often, the real block is hidden inside your coaching offer itself.
In this post, I’ll unpack the three biggest (and most common) coaching offer mistakes that quietly turn dream clients away — and how to fix them so you can start signing clients with ease.
Why Your Coaching Offer Matters More Than Your Marketing
Most new coaches focus on the top of the funnel: posting reels, sharing carousels, writing emails.
But here’s the problem: if your offer isn’t clear and compelling, all that marketing effort won’t convert into paying clients.
Your offer is the foundation of your business. It’s the piece that transforms visibility into clients. Without it, marketing feels like shouting into the void.
So before you worry about Instagram strategy, branding, or funnels — fix your offer first.
Mistake #1: A Vague Promise
If your coaching promise is fuzzy, your clients won’t buy.
People invest when they have clarity about what they’re walking away with. Especially in uncertain times, they need to know:
What will change for me if I work with you?
What’s possible on the other side of this investment?
Instead of: “I help women feel more empowered.”
Try: “I help ambitious women break free from self-doubt so they can make their next career move with confidence .”
That’s clear, outcome-driven, and paints a picture of life after working with you.
Mistake #2: Selling the Process Instead of the Outcome
This is such an easy trap.
Coaches love talking about their method — whether it’s life coaching, nervous system regulation, or the keto diet. But here’s the thing:
➡️ Clients aren’t buying coaching sessions.
➡️ They’re buying the result those sessions deliver.
Your process is the vehicle. The transformation is the destination.
Lead with the outcome and then position your process as the reason that outcome is finally possible.
This makes clients think: “This feels doable. This is why I haven’t succeeded before, and why this method is the answer.”
Mistake #3: Overcomplicating Your Offer
Think more = better? Think again.
Adding more calls, more bonuses, more PDFs doesn’t automatically increase value. In fact, it often has the opposite effect:
Confuses or overwhelms your audience
Makes your offer feel heavy and hard
Creates doubt instead of confidence
Overcomplication often comes from imposter syndrome: “If I add more, people will see the value.”
But your dream clients don’t want more stuff. They want:
Clarity
Lightness
Confidence in achieving the result
Less is more. Keep your messaging simple, clear, and focused on the transformation.
The Fix: Create a Clear, Compelling, Client-Ready Offer
The difference between content that converts and content that doesn’t often comes down to one thing:
👉 A signature coaching offer that’s crystal clear, outcome-driven, and magnetic to your ideal clients.
When your offer is dialed in, marketing becomes easier. Conversations feel natural. Selling feels un-salesy.
Final Thoughts
Getting clients consistently isn’t about doing more. It’s about making your offer so clear and compelling that your dream clients think: “This is exactly what I’ve been looking for.”
So ask yourself:
Is your promise specific and outcome-driven?
Are you leading with the transformation, not just the process?
Does your offer feel simple and light, or heavy and overwhelming?
Refine these three areas, and you’ll transform your offer into one that truly sells.
Hey There, I’m Leonie
I’m the girl who can’t sit still and loves a good life pivot. Ex-architect turned business owner turned business coach, and a UK expat living in New Zealand. I’m also a travel lover, recovering perfectionist, and life-first advocate. Here, I share simple, spacious strategies to help purpose-led coaches and experts launch, grow, and scale businesses that actually feel fun to run.
THE SPACIOUS BUSINESS BLUEPRINT
Discover the simple 1-page, 7-step roadmap to attract consistent coaching clients, create a spacious strategy, and build a business that works for your life — without the hustle or overwhelm.
