Why Your Visibility Isn’t Turning Into Coaching Clients (And the 3 Simple Shifts That Change Everything) | Podcast Episode 76
Why You Can Be Visible Everywhere and Still Not Sign Clients
If you’re a coach who is already showing up—posting on social media, talking about your coaching, putting yourself out there—but you’re still wondering when this is going to start paying off, you’re not alone.
And the answer isn’t that you need to do more.
In fact, this is often the most frustrating stage of building a coaching business because you’re doing what everyone says to do… and yet the results aren’t showing up in the form of actual clients.
The good news?
There are usually just a few small—but crucial—things quietly blocking your visibility from converting.
Let’s break them down.
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The Real Problem: Visibility Alone Doesn’t Create Clients
Visibility is important. It’s often the hardest hurdle to overcome.
But visibility on its own doesn’t turn someone from a follower into a paying client.
What does create clients is structure.
Clarity.
And intentional next steps.
Here are the three most common reasons I see coaches getting stuck at this stage—and how to fix them.
1. You’re Taking Action Without a Clear Next Step
This is the most common one.
You might be:
Posting consistently
Sharing valuable insights
Talking about your coaching
Showing up in stories or reels
But… you’re not clearly telling people what to do next.
What This Looks Like in Practice
No clear call to action in your posts
Vague invitations like “reach out if this resonates”
Assuming people will click your link, explore your site, and figure it out
The reality is: they won’t.
People need to be guided.
The Simple Shift
You don’t need to be salesy—but you do need to be clear.
That might look like:
Inviting people to book a discovery call and explaining what happens on it
Directing them to one specific offer or resource
Repeating the same invitation consistently (yes, more than once)
Most people won’t act the first time they hear something. Or the second. Or even the third.
That repetition isn’t annoying—it’s human psychology.
2. You’re Creating Connection, But Not Positioning Yourself Clearly
This one is subtle—and powerful.
Many coaches create beautiful, relatable content that speaks directly to their audience’s struggles and desires.
People read it and think:
“Yes. That’s me.”
But then… nothing happens.
Why?
Because there’s still an unanswered question in their mind:
Why you?
Why your approach?
Why now?
How are you different from what I’ve already tried?
Where Messaging Often Falls Short
Talking only about:
Pain points
Frustrations
Desires
…without clearly positioning yourself as the solution.
Connection is essential—but connection without positioning doesn’t convert.
The Simple Shift
Your content needs to bridge the gap between:
“That sounds like me”
and “This is exactly who I need help from”
This means weaving in:
Your perspective
Your method
Why your approach works
What makes your coaching different
Not all at once—but intentionally and consistently.
3. You’re Playing It Too Safe in How You Show Up
This is where many coaches unknowingly dilute their message.
You might be:
Staying broad so you don’t “exclude” anyone
Softening your language
Avoiding being too specific or too confident
The problem?
Safe messaging rarely converts.
Why Bold Messaging Matters
Your ideal clients aren’t looking for vague reassurance.
They’re looking for:
Leadership
Certainty
Confidence they don’t yet have themselves
When your message is clear, specific, and confident, the right people feel it immediately.
And yes—you might repel some people.
That’s not a failure.
That’s effective positioning.
The Simple Shift
Be willing to:
Speak to a specific person
Be clear about who you’re for (and who you’re not)
Lead with confidence rather than caution
That clarity is what moves people to DM you, book calls, and say:
“This feels like exactly what I need.”
When These Three Pieces Come Together
When you combine:
Clear invitations
Strong positioning
Confident, specific messaging
Something powerful happens.
Your visibility starts to compound instead of feeling like effort with no return.
It’s no longer about working harder—it’s about having a clear structure that takes someone from:
stranger → follower → conversation → client
And here’s the part I really want you to hear:
If you’re already visible, you are not behind.
You’ve done the hardest part.
Now it’s just about filling in the gaps.
Want Help Putting This Into Practice?
If this resonated, I’m going much deeper into all of this in an upcoming free live training:
The Life-First Client Attraction Formula
🎥 Live training + Q&A
I’ll be sharing a simple four-step framework to help you:
Create clarity in your messaging
Build a structure that actually converts
Attract clients without hustle or burnout
Hey There, I’m Leonie
I’m the girl who can’t sit still and loves a good life pivot. Ex-architect turned business owner turned business coach, and a UK expat living in New Zealand. I’m also a travel lover, recovering perfectionist, and life-first advocate. Here, I share simple, spacious strategies to help purpose-led coaches and experts launch, grow, and scale businesses that actually feel fun to run.
THE SPACIOUS BUSINESS BLUEPRINT
Discover the simple 1-page, 7-step roadmap to attract consistent coaching clients, create a spacious strategy, and build a business that works for your life — without the hustle or overwhelm.
