Do Lead Magnets Still Work for Coaches in 2025? (What You Need to Know) | Ep.58
How to create a lead magnet for your coaching business that gets you clients.
In this episode, I’m busting the myth that lead magnets don’t work anymore — and showing you how to make them work smarter in 2025.
If you’ve ever wondered:
“Do I even need a lead magnet to grow my email list?”
“What kind of freebie actually works these days?”
“Should I use a quiz, a checklist, a guide — or skip it altogether?”
…this one’s for you. 🙌🏼
I’ll share what’s working right now in my business and the one thing your freebie MUST do if you want it to lead to paying clients.
What You’ll Learn:
Why lead magnets are not dead (but what you need to know to make one work in 2025)
The most crucial thing your lead magnet should do
Why a good lead magnet doesn’t just give value
What opt-in rates you should aim for (with real numbers from my funnel!)
How to make your lead magnet work harder for you
Whether you’ve already got a freebie out in the world or you’re wondering where to start — this episode will help you make sure your lead magnet is doing the heavy lifting strategically.
Timestamps
01:12 Welcome and Personal Update
02:41 The Importance of Lead Magnets in 2025
04:31 Creating Effective Lead Magnets
10:30 Delivering and Optimising Your Lead Magnet
15:56 Using Ads to Drive Traffic
18:31 Final Thoughts and Next Steps
Links:
👉 Grab the Free Blueprint Now! - The 1-Page Marketing Plan to go from zero clients to filling your waitlist.
👉 Check out The Simple Sales Kit - the 5 part actionable roadmap to start booking discovery calls and making sales - every week.
👉The Life-First Coaches Launch Plan – The program to launch market and sell your stand-out signature offer and grow your businesses with a life-first approach.
👉🏼 Want my eyes on your lead magnet strategy?
Book a 1:1 Strategy Session with me here
It means the world when you rate, review, and follow the show — and helps more purpose-led coaches find these strategies too! 🎧
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