How Smart Market Research Helps You Grow Your Coaching Business | Episode 48

Listen to The Life-First Coaching Business Podcast - Episode: How Market Research Fuels Coaching Business Growth

In today's episode of The Life-First Coaching Business Podcast, we're diving deep into the crucial role of market research in building and growing your coaching business.

Whether you're planning, launching, or scaling your purpose-led coaching business, this episode will show you how strategic market research can help you:

• Guide smarter business decisions

• Refine your messaging and offers

• Attract your dream clients faster and with more ease

I'll walk you through the 3Cs of market research every coach needs to master — so you can build a coaching business that truly resonates with your ideal audience. 🚀

In This Episode, I Cover:

• The power of using market research to fine-tune your coaching business strategy

• The 3Cs of Smart Market Research:

  • Customers: How to gather valuable insights about your ideal clients

  • Competitors: How to analyze your competitors and find your unique edge

  • Climate: How to stay ahead of trends and industry shifts

• How to craft messaging that speaks directly to your dream clients' needs

• How to identify market gaps and position your offer uniquely

• How to future-proof your coaching business by monitoring industry trends

Key Learning Outcomes:

• Conduct effective market research as a coach

• Gather customer insights that inform your messaging and marketing

• Analyze your competitors to differentiate yourself

• Track trends in your niche to stay ahead and adapt strategically

Timestamps:

00:00 – Introduction: The Importance of Market Research for Coaches
01:16 – Strategic Market Research: Three Key Areas You Must Focus On
04:15 – Client Research: How to Understand Your Ideal Client's Needs
11:06 – Competition Analysis: Stand Out in a Crowded Coaching Market
15:02 – Industry Trends: Staying Ahead of Shifts in the Coaching Industry
19:30 – Practical Tips for Effective Market Research as a Coach
21:56 – Conclusion and Action Steps

Resources:

👉The Life-First Coaches Launch Plan – My live group coaching program to help new coaches launch and grow their businesses with a life-first approach.

👉FREE Masterclass: The Simple 4-Step Client Attraction Framework – Learn the four essential steps to sign clients with clarity and ease.

👉Answer The Public – A great tool for gathering insights about what your ideal clients are searching for.

👉 Grab the Free Blueprint Now!

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡

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