Do you really need social media to get coaching clients? | Episode 46

 

In today’s episode of The Life-First Coaching Business Podcast, we’re diving into the role of social media in your coaching business—and how to find an approach that feels good, works for you, and supports your bigger strategy.

If you're a coach who's planning, building, or growing your purpose-led business, this episode will help you stop second-guessing your online presence and start using social media in a way that aligns with your goals and energy.

In This Episode, I Cover:

  • Why there’s no “one right way” to use social media as a coach

  • The difference between visibility and credibility—and why both matter

  • How to decide what role (if any) social media plays in your business strategy

  • The mindset shifts that help you show up with more ease and less pressure

Key Learning Outcomes:

  • How to define your version of success on social media—without chasing trends or burning out

  • The questions to ask yourself to clarify the role of social media in your marketing ecosystem

  • How to build a client-attracting strategy that works with or without heavy social media use

Timestamps:

00:00 Introduction: Do You Need Social Media for Your Coaching Business?

00:25 Welcome and Podcast Overview

00:49 Approaching Social Media in Your Business

02:29 Mindset Shifts and Overcoming Discomfort

04:36 Strategy vs. Tactics in Marketing

07:33 Alternative Marketing Strategies

09:58 Leveraging Social Media for Connection

14:42 Final Thoughts and Resources

Bonus Resource:

Grab my free 1-Page Client Attraction Blueprint + Mini Training to kickstart your journey to filling your client roster. In this free guide, I’ll walk you through the 7 key steps to go from having zero clients to filling your waitlist!

👉 Grab the Free Blueprint Now!

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The Missing Key to Attracting Clients: Messaging 101 | Episode 47

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Creating Your Signature Offer as a Multi-Passionate Coach | Episode 45